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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Principles of Marketing_Writing Assignment 1 - Consumer Decision-Making Process

Writing Assignment 1 - Consumer Decision-Making Process

Q Explain the stages of the consumer buyer decision process and describe how you or your family went through this process to make a recent purchase.

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Need Recognition The required needs are identified by the consumers prior to the purchase being made. It is decided by the consumers in few scenarios for purchases to be made in case any item viewed in the advertisement influences them. This may not be the need that is necessary. However, it is identified as a need because of fancy ("5 Stages of consumer buying decision process", 2018).